Adobe’s Promising Generative AI Tools Have Room to Grow for Photographers

GhostGPT offers AI coding, phishing assistance for cybercriminals SC Media

Since its launch over a decade ago, the Photography plan (20GB) has maintained its competitive pricing, all the while expanding to include highly sought-after apps like Lightroom for mobile, Photoshop for iPad and the web, among others. When Adobe is pushing AI as the biggest value proposition in its updates, it can’t be this unreliable. It might be enough to fool shareholders into buying more stock but it’s not going to make actual users — you know, the ones directly contributing to the quarterly profit margins — feel like they’re getting their money’s worth. This is a repeat of the problem I showcased last fall when I pitted Apple’s Clean Up tool against Adobe Generative tools. Multiple times, Adobe’s tool wanted to add things into a shot and did so even if an entire subject was selected — which runs counter to the instructions Adobe pointed me to in the Lightroom Queen article. Promising Unreal Engine 5 world building toolset gets new options for creating terrain and layering effects.

This is especially frustrating because Adobe’s guideline violation warnings don’t tell you why you got a warning. For example, a photo of a woman standing that ends just below the belt line and clearly shows that she is wearing jeans can frequently cause warnings if you try to expand it to the knees. I think this is because Adobe’s AI could potentially generate a skirt or shorts that are too short for their strict guidelines. Despite this being common advice, in many applications it’s generally better to also select a little over the edge of where you want to use Generative Fill.

The “Resize” tool presents a selection of preset options for popular ad banner sizes and platforms like TikTok, Instagram, and Facebook. This could improve when the tool is out of beta, but for now, it may manage simple backgrounds well enough to spare graphic designers from having to manually resize their marketing assets for each platform. While services like Canva and Adobe Express also have tools that make this easier, Bulk Create can do so in a single click. Adobe is launching new generative AI tools that can automate labor-intensive production tasks like editing large batches of images and translating video presentations. The most notable is “Firefly Bulk Create,” an app that allows users to quickly resize up to 10,000 images or replace all of their backgrounds in a single click instead of tediously editing each picture individually.

• This includes Dubbing and Lip Sync, now in beta, which uses generative AI for video content to translate spoken dialogue into different languages while maintaining the sound of the original voice with matching lip sync.
• Clicking the Submit to Firefly gallery option will summon a submission overlay through which you can request that your image is included in the Gallery.
• While the company was not proactive about alerting users to this change, Adobe does have a detailed FAQ page that includes almost all the information required to understand how Generative Credits work in its apps.
• Any leftover fragments, no matter how small, will cause the AI to think it needs to attach a new object to that leftover piece.
• Since we have no way of slowing it down without burning up our cash reserves, we’ve decided to pass on those costs to you.

Stager can then match lighting and camera perspective, allowing designers to explore more variations faster when iterating and mocking up concepts. Sampler’s Text to Texture, Text to Pattern and Image to Texture tools, powered by Adobe Firefly, allow artists to rapidly generate reference images from simple prompts that can be used to create parametric materials. For its enterprise customers, Adobe also introduced GenStudio for Performance Marketing, an application within its broader GenStudio solution. This tool aims to optimise the content supply chain for marketing campaigns and personalised customer experiences. Meanwhile, Frame.io V4, said to be the biggest update to the collaborative photo and video production platform since it debuted nine years ago, is available to all users. Adobe has entirely redesigned it to, for instance, improve workflows and upgrade the video player.

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Further, PetaPixel argues that Adobe did not provide users with a satisfactory level of notification that these changes were taking place. Even if the company isn’t enforcing these limits yet, it didn’t tell users that it was tracking usage either. PetaPixel only became aware of Adobe’s changes this week despite the fact these new Credit rules were instituted in January. Also, despite taking part in a one-on-one detailed demonstration of the new Generative Remove tool in Lightroom last month, Adobe never once mentioned Generative Credits or that the new tool would require them. When Adobe launched its Firefly generative AI, it noted that using it would have limits determined by what it calls Generative Credits.

It’s a smart message to deliver in front of a group of over 10,000 professional creators, who tend to view generative AI as anywhere from mildly annoying to an existential threat to their livelihood and the creative industry overall. Photoshop also has new ways to create with Generate Image, powered by Adobe’s Firefly Image 3 Model. Whether you’re a graphic designer, fashion designer, interior designer or professional creative, Adobe says the new releases will speed up tedious workflows, freeing up more time to have fun creating and playing with concepts.

Adobe’s new AI tool can edit 10,000 images in one click

Those limitations will soon include all Firefly-powered tools in Photoshop and Lightroom, too. I wouldn’t be too concerned with this number, and would be more focused on the new innovations and a better AI monetization strategy. On the monetization front, Adobe currently uses a credit model, and it said it is seeing total credits consumed rise. However, it also said it is monitoring how the economy of generative credits evolves, and it’s looking at alternative options such as offering premium AI subscription plans. In a press announcement, Adobe revealed a new YouTube video showing off some of the new features available to video professionals later this year. Those features include text-to-video AI generation, creating videos from still shots, automatic filling of gaps in videos, and more seamless transitions between shots.

RedFishBlack refers specifically to Generative Fill in Photoshop, but the problems extend to other tools, including Generative Remove, a tool tailor-made for helping photographers clean up photos and remove distractions. Adobe has introduced a set of generative AI tools powered by its new and improved Firefly Image 3 foundation model to its Photoshop creative software that would give users more control over the designs they generate. Adobe has announced a slew of new AI-powered new features coming to the brand’s apps like Photoshop and Premiere Pro, during Adobe Max, an annual creativity conference.

This platform, which Adobe acquired in 2021, now supports collaboration across audio, photo, and design projects, in addition to its existing video post-production capabilities. Adobe’s AI model for video generation is now available in a limited beta, enabling users to create short video clips from text and image prompts. Perhaps the biggest news that came out of Monday’s Adobe Max conference for broadcasters was the addition of generative AI to Premiere Pro, one of the most popular video-production systems in the Media & Entertainment industry.

Adobe announced a significant expansion of its Firefly generative AI platform, introducing video creation and editing capabilities slated for release later this year. The new Firefly Video Model positions Adobe to compete directly with emerging players in the generative video space, including OpenAI’s Sora. The other way to access the Firefly Video model is with the Generative Extend tool, available in beta in video editing app Premiere Pro. Generate Extend can be used to create new frames to lengthen a video clip — although only by a couple of seconds, enabling an editor to hold a shot longer to create smoother transitions. Footage created with Generative Extend must be 1920×1080 or 1280×720 during the beta, though Adobe said its working on support for higher resolutions.

Discover the four features that are “key” to unlocking the companies’ GenAI strategies. While there are even more features beyond what I’ve covered here, these are my favorites and I’m truly excited about their potential. Lightroom Mobile already has a great toolbox, and it just gained an AI, non-destructive Remove tool.

The samples shared in the announcement show a pretty powerful model, capable of understanding the context and providing coherent generations. Indian consumers are not only eager for rapid AI adoption but also demand responsible implementation. Transparency tops the list, with 95% of consumers and 98% of marketers agreeing on its importance. Privacy (61%) and clear data usage policies (46%) are also significant concerns, alongside ethical considerations. Consumers want brands to prioritise these aspects while adopting AI to ensure trust and accountability.

Barbie packaging powered by Adobe Firefly Generative AI hits store shelves this holiday season – the Adobe Blog

Barbie packaging powered by Adobe Firefly Generative AI hits store shelves this holiday season.

Posted: Fri, 11 Oct 2024 07:00:00 GMT [source]

At Adobe MAX, the company announced that some of those are available in beta today. Generative Extend allows video editors to fill short gaps in video using AI to generate an extension of the existing video. It’s pretty incredible to see a video that did not exist suddenly appear in your timeline. The first image editing application that Adobe is enhancing as part of today’s update is Illustrator.

It also emerged that Canon, Nikon and Leica will support its Camera to Cloud (C2C) feature, which allows for direct uploads of photos and videos to Frame.io. Among the AI capabilities the company showed off at Adobe Max, some new tools made an appearance, including a new AI video editing tool in Adobe Premier Pro. The Firefly Video Model is in limited public beta via waitlist at firefly.adobe.com. Adobe will share more information about Firefly video generation offers and pricing when the Firefly Video Model moves out of limited public beta. The new Firefly generative AI video model is available in limited public beta and, if you’re curious to try it, you can join the waitlist here. Users can modify selected objects using a number of existing generative AI features in Photoshop.

Can Adobe Turn Creators From AI Skeptics Into Believers?

“When we infuse existing workflows with gen AI, [creators] don’t even care or know; they just love it. It does some more Adobe magic,” said Costin. “It does make [creators] more open to use it because they see it’s designed for them, and it’s helping them, versus potentially disrupting them.” Adobe wants to use AI to supercharge the editing process rather than take over the entire creation journey.

Regarding the new Generative Remove feature in Adobe Lightroom, Adobe has implemented its Image 1 model — not the latest Image 3 model unveiled about a month ago. Adobe Substance 3D Collection apps offer numerous RTX-accelerated features for 3D content creation, including ray tracing, AI delighting and upscaling, and image-to-material workflows powered by Adobe Firefly. Adobe has also improved its existing Firefly Image 3 Model, claiming it can now generate images four times faster than previous versions. The company’s Vector Model, used in Adobe Illustrator, has been enhanced to provide designers with more creative control.

While it may not be perfect, it saves a lot of time initially on reformatting for a new space. Premiere Pro’s Generative Extend allows you to generate extra footage from your existing timeline pieces. This means you can fix wonky ending footage, add a few seconds to fit your timeline, or just add B-roll to your video. AI-powered automation is bringing some powerful new capabilities to marketing teams.

In addition to showing off these features, Adobe mentioned several times in the video that the new Firefly AI capabilities would be “commercially safe” to use. The company also mentions that the Firefly AI model is trained solely on “on content we have permission to use – never on Adobe customer content.” According to the company that means public domain or licensed content. Another AI tool that builds on existing original content rather than creating something entirely from scratch is Adobe Firefly’s ability to turn a still image into a video. One of the key features of the beta Image to Video tool is the ability for creators to specify specific parameters to get more fine-tuned results.

Adobe has previewed generative AI video tools that promise to redefine video creation and production workflows. The tools, designed for Adobe Premiere Pro, enable users to add or remove objects in a scene and will live alongside Adobe’s Firefly generative AI models. Grace advances Adobe’s commitment to building and using technology responsibly, centering ethics and inclusivity in all of the company’s work developing AI. These principles help ensure we bring our AI powered features to market while mitigating harmful and biased outcomes. Grace additionally works with the policy team to drive advocacy helping to shape public policy, laws, and regulations around AI for the benefit of society. Firefly’s primary generative video technology is text-to-video, the motion equivalent of text-to-image.

These apps are accelerated by NVIDIA RTX and GeForce RTX GPUs — in the cloud or running locally on RTX AI PCs and workstations. Debates over data usage related to AI training are likely to become a prevalent issue for unified communications and collaboration platforms in the future. Users have expressed concerns that Adobe’s recent changes to its Terms of Use could allow the use of their data to train its AI model. The company has opened a waitlist for the Firefly Video Model beta, though specific release dates have not been announced.

And, of course, there’s Project Concept AI that is a canvas for gen AI images, where you can collaborate to rework, edit and refine AI art, and set style guides to control the outputs. Transparency is crucial when it comes to communicating to users how Adobe’s generative AI features like Firefly are trained, including the types of data used. It builds trust and confidence in our technologies by ensuring users understand the processes behind our generative AI development.

Modifying the background

By bringing Adobe Experience Platform to AWS, organizations can potentially streamline their tech stack while maintaining the sophisticated personalization capabilities needed in today’s digital marketplace. The move carries particular significance for enterprises already heavily invested in AWS infrastructure. Organizations storing customer data in AWS services like S3, Redshift, or DynamoDB will now be able to activate that data for personalization without the complexity and latency of cross-cloud data transfers.

Adobe unveiled over 100 innovations in Creative Cloud at Max, and AI powers many of them. But it’s more than behind-the-scenes technical upgrades — Adobe is trying to use generative AI to eliminate creators’ biggest pains. In Premiere Pro, video editors missing a few frames can use generative extend to create new clips and smooth out transitions. Photoshop’s upgraded removal tool can erase distracting wires and cables in the background of a photograph within minutes. Illustrator’s objects on path feature makes it easier to adjust elements aligned on a central arc or path.

Those are now available in the Firefly web app in beta, thought you may have to join a waitlist. These are just a couple of the new features that Adobe showed off during the Max keynote. Adobe showed off a few of the features, including Generative Extend and Mask Tracking.

Adobe says these tools can unlock new levels of productivity and precision, as well providing better control when selecting, compositing, adjusting images or simply working with type. Adobe’s reassures customers that its upcoming Firefly generative AI capabilities for professional video editors are safe to use in an commercial setting. Adobe has worked its Firefly AI technology into a wide range of its apps and services, and Firefly goes far beyond text-to-photo content creation. Firefly not only varies in its application but also in terms of the version used for different tasks.

These generative AI tools include Reference Image, Generate Background, Generate Similar, and Generate Image. According to Adobe, its new Firefly 3 model is capable of powering these tools to achieve remarkable results which would leave users highly impressed. It can be very difficult to figure out how to effectively use these tools when Adobe doesn’t provide any useful information on how to use them. This guide provides actionable advice for artists, designers, and photographers that Adobe does not. Rather than offer generic advice, these tips can specifically help you make the most of these tools until Adobe finds a better way to implement them. ZDNET’s recommendations are based on many hours of testing, research, and comparison shopping.

By fostering an inclusive and responsive process, we ensure our AI technologies meet the highest standards of transparency and integrity, empowering creators to use our tools with confidence. We are continuously evolving our AI Ethics assessment and review processes in close collaboration with our product and engineering teams. ​The AI Ethics assessment we had a few years ago is different than the one we have now, and I anticipate additional shifts in the future. This iterative approach allows us to incorporate new learnings and address emerging ethical concerns as technologies like Firefly evolve.

Moving the slider to the left will favor the reference image and moving it to the right will favor the raw prompt instead. The second item, Use as reference image, brings up a small overlay that includes the selected image to use as a reference along with a strength slider. Generative AI is transforming gaming, videoconferencing and interactive experiences of all kinds. Make sense of what’s new and what’s next by subscribing to the AI Decoded newsletter. Substance 3D Viewer also offers a connected workflow with Photoshop, where 3D models can be placed into Photoshop projects and edits made to the model in Viewer will be automatically sent back to the Photoshop project. GeForce RTX GPU hardware acceleration and ray tracing provide smooth movement in the viewport, producing up to 80% higher frames per second on the GeForce RTX 4060 Laptop GPU compared to the MacBook M3 Pro.

GenStudio for Performance Marketing – Adobe

GenStudio for Performance Marketing.

Posted: Mon, 14 Oct 2024 11:47:38 GMT [source]

The large Adobe Lightroom ecosystem can be confusing, with different versions of Lightroom getting various features while others don’t. For today’s updates, Generative Remove is available in “early access” across mobile, desktop, iPad, Web, and Lightroom Classic. Users can visualize this depth map and tweak it as they see fit, including with manual control over specific objects in a scene. Users can also change the “look” and intensity of the virtual lens blur, including choosing between circular and polygonal specular highlights.

You must also have a selection drawn with the lasso or selection tool around a body of pixels in your image. Esther Ajao is a TechTarget Editorial news writer and podcast host covering artificial intelligence software and systems. Other than appealing to enterprises, Adobe is extending its reach to consumers and B2C. A model like Firefly Video that has been intentionally trained to be enterprise-ready and commercially friendly is appealing, Miller said. This is because many CIOs and CISOs are barring the introduction of LLMs and other generative AI tools because they have not been able to vet them for security, compliance and regulatory demands, Miller said. This is because enterprises do not want to ingest copyrighted content, which could lead them to infringe on the intellectual property rights of creators, Kirkpatrick continued.

This isn’t a hard and fast rule, and if you want to take it a step further, I suggest you look up SDXL aspect ratios that include portrait and landscape. When expanding larger areas, you might get distorted outputs as well, but you can also run into numerous violation warnings. This is speculative, but I believe violation warnings can occur because a larger, expanded area gives more possibilities for content that could potentially violate guidelines. When you’ve made a jagged or sloppy selection using the Lasso tool, you can choose Smooth selection in the Contextual Taskbar to straighten out the edges.

Generative Extend can, for example, remove an unwanted camera movement that interrupts the flow of a clip. The feature generates video content with 720p or 1080p resolution at a rate of 24 frames per second. Adobe Inc. introduced a raft of new artificial intelligence features for creative professionals at its Adobe Max product today. “These new Generative Edits, and Generate Variations, tools are available to use on all Stock images.

For example, the sky will be identified, and clouds can be removed all within an Adaptive Preset. The new caption generator lets you take the hard work out of writing social captions. Provide a short prompt, choose a writing style or tone of voice, and you can even apply it to specific words or sections of the caption rather than the entire thing (if you only need a small change). Then you can use the content scheduler to set your post to publish automatically.

Currently, 66% of Indian brands have integrated generative AI into their operations, reflecting the country’s leadership in AI maturity. However, seven in ten marketers in India believe that embedding generative AI into customer experiences is an immediate necessity to keep pace with rising consumer demands. The professional video industry’s #1 source for news, trends and product and tech information. Since Firefly’s first beta release in March 2023, Adobe said it has been used to generate more than 13 billion images—an increase of more than 6 billion over the past six months. Further down the line, both Photoshop and Illustrator will integrate with another generative AI tool called Project Concept. Adobe says that the upcoming tool will enable designers to automatically apply the style of one image to another.